Boost Your Small Business Management With These 5 AI-Powered Tools
Running a small business is by no means a simple feat. It involves careful planning, organizing, and managing of various content, which can sometimes be too difficult to keep track of. For those handling an extensive list of social media marketing pages, it can get a lot more complicated.
If you’re a small business looking to make your social media management more efficient, we’ve got you covered. We’ve rounded up the top AI-powered social media management tools online and their different pricing, features, and benefits depending on your specific needs.
Why Use AI-Powered Tools for Managing a Small Business?
If you’re a small business owner used to balancing and managing difficult tasks on your own, you may be wondering about the need for investing in AI-powered tools. While there are various other advantages, we’ve listed the top benefits of utilizing an AI-powered social media management tool for small businesses:
1. Schedule and automate posts
With the varying time constraints and deadlines to meet, it can be difficult to keep social media pages active in terms of posting and engaging with customers.
With the help of AI-powered tools, however, you can now easily plan and even create your posts ahead of time to ensure that they will be automatically posted, even if you are busy doing other tasks.
2. Generate content more efficiently
Due to the quick change of trends and turn of events, it’s easy to get lost in determining which content you should be creating to ensure high engagement for your social media posts.
With AI-powered tools, however, the creative process can be a lot smoother. All you need to do is input a prompt, and most AI-powered tools can already generate business content tailored to your needs.
3. Analyze business performance
If you’re already swept up in thinking about your products, services, or even social media content, how can you find time to determine whether your marketing efforts are actually making a difference?
That’s where AI-powered tools can come in handy. By automatically reviewing your social media presence and how certain posts are performing, AI can easily generate accurate reports and suggestions on how you can improve your business performance.
The Top AI-Powered Tools for Managing a Small Business: A Quick Breakdown
For a quick overview of the different AI-powered tools to help manage your social media content, here is a simple comparison table of our top picks and their different features:
| Buffer | Hootsuite | Sprout Social | Canva | PosterMyWall | |
| Free Version Available | ✅ | ❌ | ❌ | ✅ | ✅ |
| Key AI Features | ✅Writing assistant ✅Business performance analysis | ✅AI writer ✅Business performance analysis ✅Social listening | ✅Business performance analysis ✅Automated tasks ✅Social listening | ✅Generate images from text ✅Image upscaling ✅Writing content | ✅AI Writer ✅AI Background Remover ✅AI Images ✅AI Subtitles ✅AI Voice |
| Pricing | ✅Essentials ($5) ✅Team ($10) | ✅Standard ($149) ✅Advanced ($399) ✅Enterprise (Custom) | ✅Standard ($199) ✅Professional ($299) ✅Advanced ($399) ✅Enterprise (Custom) | ✅Pro ($15) ✅Teams ($10) ✅Enterprise (Custom) | ✅Premium ($9.95) ✅Premium Plus ($29.95) |
| Learning Curve | Easy | Moderate | Moderate | Easy | Very Easy |
What are the Best AI-Powered Tools for Small Business Management?
To help with your marketing goals, check out our top 5 recommended AI-powered social media management tools and their different features:
1. Buffer
Overview
Buffer is a social media management tool that can help users with scheduling content across various social media accounts. Due to its affordable pricing plans, Buffer can be a great choice for small business owners looking for a simple platform that can help with managing social media pages.
Key Features
- Social media scheduling
- AI assistant for generating ideas
- Analytics dashboard for assessing business performance
- Integrations with different platforms, such as Canva
Why we recommend it
While not as complex or advanced as other platforms, Buffer remains a suitable tool for small businesses due to its user-friendly interface. The app also offers different guides and tutorials that can be beneficial for first-time marketers.
Although Buffer’s AI assistant is not packed with as many features when compared with other software, it can be sufficient for simple tasks like creating, revising, or repurposing written content.
2. Hootsuite
Overview
Similar to Buffer, Hootsuite offers a convenient means for users to manage different social media pages all on one dashboard. Generally, however, Hootsuite is better suited for larger teams, mainly due to its various features and pricier subscription plans.
Key Features
- Post scheduling
- Business performance insights
- Social listening to track competitor activity
- Team collaboration
Why we recommend it
For users looking for a more feature-rich AI-powered tool, Hootsuite is one of our top picks. While the app’s pricing plans may be too pricey, its features are generally useful, especially for pro marketers.
3. Sprout Social
Overview
While Sprout Social may still be used by small businesses, its advanced features and larger capacity for team collaboration may be better suited for larger teams and companies. However, if you are in need of advanced analytics and have the extra budget to spare, Sprout Social may still be a good pick for you.
Key Features
- Smart Inbox for monitoring messages across different social media
- Engagement reporting for analyzing response rates
- Integrations with commerce applications
- Automated conversational workflow (chatbots for social media)
Why we recommend it
Sprout Social is packed with an extensive list of advanced features that are best utilized by experts or marketers with prior experience. It remains a good choice for larger companies handling various social media pages with a need for thorough analytics reports.
4. Canva
Overview
Canva is mainly an online design tool used by educators, students, and businesses, but it can also function as a social media management tool. While its features mainly focus on designing posts, Canva also offers built-in tools such as a content planner for scheduling and a simple analytics tool for tracking performance.
Key Features
- Content Planner
- Insights tool
- Design tool
- Integration with other apps
Why we recommend it
On its own, Canva may not be the most comprehensive social media management tool on the market. However, for users who are interested in the most basic marketing features like scheduling posts, Canva can still be a great option.
5. PosterMyWall
Overview
PosterMyWall is an all-in-one tool for managing, marketing, and analyzing social media content. The app offers a variety of useful tools, from its Content Planner to an AI writer, which can help small businesses accomplish tasks more efficiently and creatively.
Key Features
- Content Planner
- Social media publishing and scheduling tools
- AI tools (background remover, AI image generator, subtitles, writer, etc.)
- Brand Kits (upload your own fonts, brand colors, and logos)
- Email marketing
- Over 1M+ professionally designed templates
Why it’s our top pick
With its user-friendly yet versatile features, PosterMyWall is our top pick for small business owners looking for an effective AI-powered tool for social media management. Not only is the app easily accessible even for users with no prior marketing experience, but it is also highly affordable for the amount of features it offers.
Set to Boost Your Social Media Marketing Strategy?
Social media management is often one of the trickiest parts of managing a small business. Not only do you have to come up with creative content while balancing the other demands of your business, but you are also tasked with keeping up with the fast-paced requirements of the digital marketing landscape.
However, with the help of an efficient marketing strategy and an AI-powered social media management tool, you can delegate simple tasks and ensure that your social media performance meets your marketing goals.