Email marketing is one of the best online marketing strategies for your business because almost all internet users have an email address. In fact, statistics reveal that more than 50{647aec8ab64035edf0afc86209c5078c3e68e7e342959ce73efc669d6cb5b50f} of internet users have at least two email addresses! If you are running an online business or planning to set-up one, it is crucial that you incorporate email marketing to build rapport with your customers or potential clients.
You need to have a lead-generation section in order for your potential clients to opt-in or subscribe to your email list. Then you can keep in touch with your subscribers to promote your products or update them on the latest development. It is important to understand that your subscriber list is the number-one asset of your online business.
In order to build sustainable relationship with your prospects and customers via email marketing, you can implement the following 5 powerful secrets:
1. Set up a squeeze page
Having an effective squeeze page is an essential part of email marketing so as to increase the perceived value of the information or products you are going to offer. The first secret to create a powerful squeeze page is having an attention-grabbing title with a hint on the potential benefits.
Secondly, you can promise your potential subscriber a valuable gift in exchange for their contact details. This trick works well as an ethical bribe. However, do make sure that the free gift is of high quality as this is the first impression your new prospect will have towards your subsequent offers.
If you are comfortable in front of the camera, it is even more powerful if you create a video for your squeeze page. This is because video is more engaging due to its visual effects.
2. Email frequency
The question is how frequent should you send out emails to your subscriber list? This depends on the nature of your business. If your business niche is weight loss, it is advisable to send an email to your subscribers every day. You can even send them some inspirational materials to get them motivated.
While it is important to send emails to your list as frequent as possible, do make sure that not every single email is a sale pitch. People do not like to be hard-sold. If you build good rapport by offering useful information in your follow-up emails, the chances are great that they will naturally buy your products or affiliate recommendations.
3. Have mobile phone users in mind
The trend is rising whereby more internet users are accessing the internet through mobile devices. Hence, if you are creating a squeeze page or other web page, it is vital to have the mobile phone users in mind so that the page is compatible and accessible through their mobile devices or gadgets.
4. Tell some stories about yourself
In addition to knowing more about your products or services that could solve their problems, your readers want to connect with you personally so they have an idea of who they are doing business with. While providing solutions will keep your customers coming back for more, it is also crucial to generate emotional connection.
Unfortunately, not many online-business owners realize this strategy and if you implement this correctly, you will never have to worry about sale anymore. You can email your subscribers about the places you have visited, your passion in life, or your favorite movies.
5. Integrate email marketing tactics into your social media marketing plan.
If you are an active user of social media sites like Facebook, Twitter and Linked-In, you can capitalize the traffic on these sites and invite people to sign up for your newsletters or blog. Promote one post or tweet at a time. Please ensure you do not overdo it to avoid being reported as spam and risk your accounts being banned. Furthermore, you can purchase advertisements on these top social media sites to promote your online business.
